SIP Group aspires to be the partner of choice for international clients investing in construction and building assets in China.
SIP Group needed support to reaffirm the brand’s position and authority in the industry of construction and building investments; the current website did not support or communicate the company's leading position in the market.
Avenue Digital designed a refreshed outlook for the brand that would incorporate both online and offline collateral. Beginning with a new look and feel for the main website, complete with a suite of new imagery, content and navigation, the design project then extended to the complete re-imagination of offline collateral, which included the printing of a new company brochure and staff handbook.
Avenue Digital delivered an efficient, professional design that reflects the authority and professional best practice, ensuring increased brand awareness and brand synergy from online to offline presence.
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