Roedean

Insight

Roedean is a top independent girls school based in Sussex, on the outskirts of Brighton. Committed to excellence in education, Roedean prides itself on exceptional teaching and facilities.

Challenge

The old Roedean website failed to communicate the unique ethos and the passion and quality of learning at the school. The brief was to ensure that the brand was better portrayed and the website design, user journey and functionality all catered for the wide variety of audiences and content types. Ultimately, the website needed to work as a key communication tool and a sales tool, generating leads and driving enrolment and admissions.

Solution

Through user research, involving students of different ages, teaching staff and parent associations, we were able to successfully position the website as warm, inviting, quirky and unpretentious, whilst maintaining a high quality and professional finish. The key messages are clearly communicated and the different content requirements are all catered for with parent bulletins, a teacher directory and course information all in one place. Powered by an easy to use CMS platform, content editors at Roedean are able to edit, update and add new content, and the blog, forum and event calendar modules have provided a higher level of interactivity with the audience, portraying the student voice and Roedean school ethos. The new photo gallery allows site visitors to really see Roedean for themselves and from a content editors perspective, the new image resizing and thumbnail cropping tool, built into the CMS, makes adding images easier than ever before.

Results

The website is truly a market leader in its field, with value added functionality and premium design enjoyed by all the visitors, and an intuitive, powerful content management system that continues to deliver return on investment.

Contact Avenue

Contact Avenue today to discuss your digital marketing requirements. 

+44 (0)20 3745 6400

info@avenuedigital.co.uk

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