Kurt Geiger

Insight

Kurt Geiger is an authority on designer footwear and accessories for women and men, focusing on 'London styling' and retailing brands such as Michael Kors, Ralph Lauren, Ugg and Converse alongside its own labels. Kurt Geiger now has over 70 stores globally and over 170 concessions within the world’s most prestigious department stores.

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Challenge

We worked with Kurt Geiger to address a series of challenges over a number of years, from low engagement with brand subscribers to low online sales conversion. Our work spanned usability and brand experience consultancy, email marketing, promotional landing page design and technical stock management systems integration, which is detailed below.

Solution

Avenue Digital developed a bespoke and advanced technical solution for Kurt Geiger, managing the stock management system integration using web services over SOAP, which allows each store and concession to communicate with the central warehousing system.  This platform is pivotal to the brand's business model and daily sales activity.

Results

Our long-term position as a trusted and key digital agency on Kurt Geiger's roster tells of the successful results we achieved for the prestigious fashion brand. The SOAP interface continues to be implemented in the brand's retail spaces and Tom Lodge, Head of Information Systems provided this testimonial at the time: "Avenue Digital was a huge asset to Kurt Geiger in moving the brand online and have continued to support the brand both creatively and technically over the past four years"

Contact Avenue

Contact Avenue today to discuss your digital marketing requirements. 

+44 (0)20 3745 6400

info@avenuedigital.co.uk

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