Hidden Hearing is a leading private healthcare provider with over 40 years experience in the hearing aid and hearing care sector.
With increased competition from other brands, Hidden Hearing wanted to maximise online paid search activity in order to generate more leads and interaction. The net effect would be to drive more conversions on the website and grow their customer database.
Extensive keyword research formed the basis of a comprehensive selection of PPC campaigns, structured to target predefined objectives. We expanded both branded and non-branded keywords in order to help improve brand awareness, challenge direct competitors and drive down the cost per acquisition. Finally, PPC-specific landing pages enabled in-depth tracking, to aid analysis and refinement in order to maximise campaign success.
Following implementation of the PPC campaigns Hidden Hearing saw goal completions rise by 94 percent within two months. PPC campaigns saw more than 86 percent of impressions for targeted keywords and regularly outperformed competitors. Overall traffic to the site increased, accompanied by an enhanced goal completion rate.
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