Farrell is a men’s fashion brand by Robbie Williams and the Peter Jones Group, sold exclusively in select Primark stores in the UK and Europe. The brand has seen continuing success with Social Media engagement, for which Avenue was appointed to manage.
Social Media management is a continuing process, engaging with followers and fans. Avenue has set the tone of the Farrell campaigns as upbeat and familiar, which has seen productive interaction from followers whose demographic is made up mostly of women aged 24-35.
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