Social Media Strategy outlines target audiences and seasonality, to gain the foundations of all Social Media campaigns.
Social media audiences are the focus of all campaigns. Avenue will spend time at the set-up of social campaigns to form a strategy to target these audiences, based on interpretations of seasonality and audience demographics.
The tone of social media campaigns will vary on different social media platforms, and an Avenue social media manager identifies what social platforms are relevant to a business and what should be delivered on them. Brand personality is important to a campaign, and consistency is key, so an Avenue social media manager establishes this from the outset and identifies opportunities to extend brand reach where possible.
It is important to establish the right social media platforms for campaigns and brand. Avenue utilises campaign time on platforms which will create new followers, fans and customers. Avenue never advises on platforms which are unlikely to convert, unless there is the chance to extend the brand through innovative social media initiatives.
Contact Avenue today to discuss your social media requirements.
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