Meticulous planning follows the initial research phase, looking at website content audits, technical audits, and competitor audits with bench-marking.
Today, leading search engines algorithms place higher requirements on quality content than ever before. At the outset Avenue’ analysts need to understand the existing taxonomy and website structure to ensure we are working from a solid foundation of website build best practice. Looking at the content we can advise on;
Content audit is conducted to know where there are too many on page links, missing meta descriptions, missing page titles, so we know where existing content can be optimised and where new content may be required.
Avenue’s SEO analysis will complete a thorough technical audit on the website so ensure we are working with a sound technical application capable of being indexed and crawled by search engines. The technical audit will highlight where your website stands from a technical standpoint, what the challenges are and what opportunities can be considered moving forward.
Avenue analysts will measure and benchmark the performance of both your and three of your competitor websites, and will look at comparative data on backlinks, domain authority, page authority to understand where additional SEO authority can be created moving forward.
Click here to find out about the next step SEO Management.
Contact Avenue today to discuss your SEO requirements.
+44 (0)20 3745 6400