Our PPC team strive to improve the metrics of your PPC campaigns with constant fine-tuning and testing to make the campaigns as cost-efficient as possible whilst growing conversions.
We undertake budget planning at the beginning of each month to figure out where to allocate the budget and set daily budgets to prevent overspending. We also project performance weekly to guarantee that we are on track to reach both your budget and conversion goals.
Weekly bid adjustments ensure that keywords are achieving the optimal positions for your goals. Device and location bid adjustments are also reviewed and under-performing keywords are paused.
Our weekly reviews of search queries means that there is limited wasted spend on irrelevant search queries, and campaign performance is enhanced when new keywords are added to the campaigns when the search query performance is high, in order to house the keyword in a better environment with highly targeted ad copy.
Ad Copy Testing
We review ad copy monthly with our detailed ad copy project plan. Underperforming ad copy is paused, and new ad copy is created based off strong- performing existing ads with a new component to test.
We run geographic reports on a monthly basis to determine where there is strong or weak performance. Whether we use bid adjustments; exclude locations; or create geo-targeted campaigns, we can certify that your budget is being maximised to its full potential.
We review hour of day and day of week performance to assess where we can create additional cost efficiencies. Bids are lowered or paused when there are low or no conversions, and increased during peak performance times.
Using search query reports, the keyword planning tool and competitor monitoring tools, we continuously look for new avenues to find your target market.
Engine / Network Expansion
Whilst we concentrate on the Google search network initially, we assess the potential of other engines and networks for your budget and goals.
Contact Avenue today to discuss your PPC management requirements.
+44 (0)20 3745 6400