Avenue supports Bliss through the planning of a digital project and raises money at the same time

24 Aug 2016

Bliss.jpg

We are absolutely honoured to have been appointed by Bliss to deliver a new digital platform to enhance their offering to committed supporters.

Bliss is a charity for premature or sick babies.  Bliss aims to reach all of the 90,000 babies born premature or sick each year through support to parents, working alongside healthcare professionals and funding ground-breaking research. 

We are working with Bliss to create a digital platform for their Sunshine Fund holders. Bliss Sunshine Funds are set up by parents and families in celebration of a baby born premature or sick surviving against the odds. The fundraising support of Sunshine Fund holders helps Bliss work to improve the outcomes for the 90,000 most vulnerable babies born in the UK every year. Sunshine Funds grow through one-off donations, regular giving as well as sponsorship for events. Sunshine Funds will grow through supporters running the London Marathon or participating in Ride London, and community events such as Bake for Bliss and Little Heroes walks.

The digital platform will give Sunshine Fund holders an online portal for the first time. We are looking forward to sharing all the functionality and benefits that our digital platform will offer to Bliss families as the project launches later this year, in time for World Prematurity Day on 17 November.

Since our appointment we have been focused on the solution planning, looking at data mapping with the Bliss database provider and third parties, and designing the user flow through the platform. But we have also found time to train and join the Bliss Ride 100 team on Sunday 31 July too... or rather, my husband did! It was a fantastic day - it was very exciting cheering on all the Bliss riders from the last corner of the route, just before they entered the final straight on Pall Mall. We also joined the Bliss team in Green Park, congratulating everyone who crossed the finish line and meeting Bliss families too. We are very proud to be working with Bliss and supporting the charity, and look forward to the project progressing to the build phase very soon.

Ride 100 - Team Bliss - Matthew Dixon

 Matthew cheering as he passes the Bliss supporters lining the Ride London route.

Proud moment - sporting the Ride 100 medal!

 A proud moment - sporting the Ride 100 medal and our Bliss t-shirts!