Charity PPC Management

22 Dec 2015

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Working with charities on their PPC Management is a privilege. With Google Grants, charities are able to push their identity and call outs with a strong and dominating presence and from this, drive traffic to their websites.

Although Google Grants caps the bid one can make for keywords at $2 (the system is always in American Dollars, which converts to £1.34), the potential to cover each and every aspect of a charities website, fundraising and audience goals is unmatched.

For this, a charity needs a PPC manager who is zealous in their approach to the campaign. Being able to see a charities PPC potential is essential , and PPC management is required to be sustained and long lasting for ROI.

PPC Management is not quite the same for private companies which do not have a £10-40k budget that is bestowed upon charities by Google. PPC Management relies on niche, complex bidding and intricate understanding of PPC marketing techniques, and whilst this is true for both the Private and Voluntary sectors, the management of an actual budget is heavily monitored for the PPC management of the private sector.

Spreading a large budget such as the one granted to Charities by Google as part of their Google Grants scheme is key to the success of a charities PPC management, more so than any other aspect of their campaigns. As a PPC agency who undertakes these campaigns for charities, Avenue prides themselves on their application of language and keywords to drive the heart of these PPC campaigns.

You can read more about our PPC Management Approach here.

 

About Avenue Digital

Avenue Digital was established in 2015 and has fast become a leading digital marketing agency, proving SEO, PPC Management, Social Media Management, and Umbraco Design and Build expertise. This strong growth has been achieved through a steady accumulation of consumer and professional service based clients and a significant strategic acquisition.

Existing Avenue clients include Rothesay Life, LPC Law, Convergen, Lomar, Venesta, Bureau Van Dijk, Mount Anvil, Benoy, Shrieve, GLH Hotels, Ella’s Kitchen, Levi Roots, Shop Direct, Farrell Clothing, Anna Freud Centre, and Blesma.

Although a specialist SEO agency in London, Avenue Digital is performance focused and a provider of digital marketing including:

• SEO Management
• PPC Management
• Social Media Management
• Umbraco Design & Build