Farrell relaunches in Primark and appoints Avenue to support launch activity online

21 Oct 2015

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Avenue Digital are very excited to announce that they have been appointed to support social media activity for the Robbie Williams and Peter Jones collaboration, Farrell.

The brand offers a quality clothing range for men that is exclusively available at key Primark stores, and focuses on keeping up with the latest fashion trends.  The 30-piece fashion collection for Autumn / Winter 2015 is inspired by Robbie's grandfather, Jack Farrell, who loved to box and mentored Robbie in the discipline of the game.  As a result, the range is styled to be hard wearing and suit every man, and includes textured sweatshirts, heavy weight knitwear, tailored jeans and smart tweed jackets. 

Avenue has been appointed to support the relaunch with digital activity, as part of a monthly campaign to engage both Robbie and fashion fans, as well as Primark customers, building renewed momentum behind the Farrell brand and drive sales of the A/W collection.

Avenue are as committed to driving brand engagement with fashion consumers through social media engagement, as the fans of Robbie Williams are dedicated to his every move.

Find out more at the Farrell website or shop the range at Primark.

 

About Avenue Digital

Avenue Digital was established in 2015 and has fast become a leading digital marketing agency, proving SEO, PPC Management, Social Media Management, and Umbraco Design and Build expertise. This strong growth has been achieved through a steady accumulation of consumer and professional service based clients and a significant strategic acquisition.

Existing Avenue clients include Rothesay Life, LPC Law, Convergen, Lomar, Venesta, Bureau Van Dijk, Mount Anvil, Benoy, Shrieve, GLH Hotels, Ella’s Kitchen, Levi Roots, Shop Direct, Farrell Clothing, Anna Freud Centre, and Blesma.

Although a specialist SEO agency in London, Avenue Digital is performance focused and a provider of digital marketing including:

• SEO Management
• PPC Management
• Social Media Management
• Umbraco Design & Build